Are you looking for help getting out of debt?
Great, I think you have come to the right place. At the time of this writing, I am right there with you on this journey to break free from the “slavery” that the Bible calls debt (Proverbs 22:7). It is not easy, but it also isn’t that difficult either. Over the last two years my wife and I have paid off nearly $30,000 in consumer debts from some mistakes that we made in the past.
The 7 steps that I am going to take you through are things that we did to pay down our debt or we would have done if we had the opportunity. Each article is fairly long, so you can feel free to bookmark it and come back later or use the print button towards the bottom of each article to print them out.
If you are serious about getting out of debt, I recommend that you read each article, even though the first two are a bit less practical than the last five. I believe that they the first two include the keys to successfully getting out of debt.
The 7 Steps to getting out of debt
- Step 1 - Realize it is not about you
- Step 2 - Open your mind
- Step 3 - Create a balance sheet
- Step 4 - Quit spending
- Step 5 - Cut expenses
- Step 6 - Make sacrifices
- Step 7 - Snowball your debt
If you go through these articles and just do some of the stuff mentioned, you are going to be in much better financial shape than you were before. But, I recommend that you sit down with each article and really spend some time with it. The last five articles are going to require some actions on your part. So, spend a couple weeks and make getting out of debt your new hobby and work hard at it! You will be rewarded for your efforts!
So get ready, the series starts on Monday! If you want to make sure not to miss any, you can subscribe to the free email feed and they will land in your inbox each day!
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Seth Godin, one of the premier marketing gurus of our time, recently wrote a post for “college grads or just about anyone.” I have read a few of Seth’s books, including a personal finance book he wrote, and have always had a lot of respect for him. He is a great marketer, but more importantly he really seems to be a honest guy trying to do the right thing. He has taken the long-term approach to doing things and it seems to have paid off for him.
Anyway, to his advice:
“Only borrow money to pay for things that increase in value.”
He goes on to say the three main things should be your business, your house, and your education. I love that he says this with the common thinking across our country that a car payment is something you can never escape. And that is just the beginning, then you get into loans on your living room furniture, and then - the worst - credit card debt.
I am excited to see that Seth is using his platform to get some valuable lessons out to his readers. It is one that people can never hear enough, hopefully they will heed his advice.
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Should I save for retirement or pay off student loans?
This is a question that I have been asked a lot. Yesterday a reader (Megan) left a comment…
“Hi Bob. I have a question for you. I am a recent grad who had a job and a retirement account during the two years of post-college to starting grad school. Now I’m just starting grad school with student loans and I wanted to find out if it’s best to stop adding to it until I graduate.”
I kind of touched on this in a post I wrote about financial advice for newlyweds.
In the post I was talking about our decision to continue funding our retirement accounts while paying down our debt. I said…
“…I have come to understand the impact that time has over investments. Without getting into too much detail, I will just say that getting started investing early puts you at a high advantage. It is not just a little bit better than waiting, but a HUGE amount better. Having enough for retirement can be a breeze if you get started while in your 20’s. It was for this reason that I wanted to get the ball rolling with my investment portfolio.”
401k’s, Roth IRA’s, and student loans
My student loans were locked in at about 3%, but I don’t think rates that good are available today. I assume a 10% return on my retirement savings, so even if you are paying 5% on your student loans and earning 10% (or even 6%) you still come out ahead. Mathematically, this seems to be the much stronger answer. However, Dave Ramsey’s method -based on our behaviors rather than math - would eliminate any and all debts before investing for retirement.
Personally, if it were me, and I could get 5% or better on my student loans I would be funding an Index Fund within my retirement accounts (401k and Roth IRA). But, at the same time I really hate debt and try to avoid it at all costs.
Do you have any suggestions for Megan? What would/did you do?
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Financial advice for college grads
The most recent Money Magazine had a few interesting articles worth commenting about. The first of which was one that contain advice from the pros for new college grads.
Clean up MySpace and Facebook pages
“. . . because potential employers will check them. One test: Make sure there’s nothing up there you wouldn’t want your grandmother to see.”
I think that is good advice for job-seekers and anyone really. Also, you may want to Google your name once in a while just to see what is showing up. Googling someone is the new form of background check that can provide a lot of detailed information. We are transitioning to a transparent society where not much can be hidden any longer - so do your best to watch what you type - no matter where you are online (and make sure you add me as a friend on Facebook).
Spending less than you earn
“Make it a habit to have more money coming in than going out. You may need to drive the clunker a bit longer or postpone that trip to Europe.”
Good advice. It is the simple 3rd grade math problem that is the ONLY way to wealth. If you can start the habit now, you will be in great shape for the rest of your life. If you don’t, you will have to face the music sometime and the longer you wait the more difficult it becomes.
Saving Money
“Sign up for your 401(k) the first day on the job; and put $25 a month in an ING Direct savings account as a cash cushion. Don’t let credit cards or Mom and Dad be your emergency fund.”
It is amazing how simple it can be to retire well off, if you start young.
Following this advice will pay huge dividends over the course of your life. Don’t be like so many who get into their 40’s and start wishing that they had started 20 years earlier. Take action now! You will thank yourself later.
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I think mutual fund investing is a good way to get started investing. I own two mutual funds currently and there are a few good ones out there, but most mutual fund managers still don’t beat the average market returns. It is for this reason that I recommend Index funds. Actually anyone who looks at the numbers and isn’t trying to sell you something will tell you the same thing.
Index funds give you the market returns
To put it simply, investing in Index funds is like buying a tiny share of each company in the market. So, for example, if you bought an Index fund that tracks the S&P 500 (which is a good choice) you would own a tiny amount of each company listed in the S&P 500.
The S&P 500 index includes 500 large companies that do a good job of representing the US economy as a whole. So, by investing in the S&P 500 index, you are essentially betting that US stocks will go up.
History can never be a tool for perfectly predicting the future, but it is about the best tool we have to work with. Historically over the last 100 years US stocks have gone up about an average of 11% a year. Some years have been down 25% and some up 40%, but averaged together they come out to about 11% a year.
What is the difference between a mutual fund and an index fund?
With mutual funds you pay a manager to pick a bunch of stocks that you (the shareholder) will be invested in. If there were more great managers out there this would be a great idea, but since the great majority of them fail to beat the market returns, index funds are a good choice.
So, by owning all of the stocks in the market rather than just the ones that most money managers suggest - you win. I know it seems crazy that most money managers with all of their education and experience still can’t beat the market, but it is the sad truth and the secret that they don’t want you to know.
The mutual fund industry secret
Mutual fund companies don’t want you to know that an Index fund will outperform most of their funds. They spend millions of dollars in advertising and number crunching to show you a chart that shows how their fund returned 13% on cloudy Tuesdays of every month except January over the last 2.4 years. I am exaggerating. A little bit, but not much.
Many work very hard and advertise a lot to convince people to buy their products, even though they are not as good as having an index fund.
Oh, and guess who pays for that advertising and the money manager’s yacht who failed to beat the market returns. Yep, you the shareholder. Which is yet another reason why index funds are so great. They don’t need a money manager since the stock-picking has already been pre-determined. Because of this, index funds generally charge much lower fees than managed mutual funds.
Can it really be that most money managers fail to beat the market?
Have you ever been stuck in traffic and realized that the lane next to you was moving faster than yours? You quickly dart into that lane, only to come to a stop while the cars in your old lane start moving faster. Then you go back to the original lane only to have the same thing happen again.
Just like staying in your original lane during a traffic jam often yields the best results, so too with investing. Many investors do the “grass is greener over there” approach. They are always chasing last year’s biggest returns. Well, many money managers in the mutual fund industry follow the same pattern. To add to it, they have to pay fees each times they “switch lanes.” Every time they buy or sell out of a security, they have to pay commissions. This ultimately comes out of the shareholder’s pocket.
Should you never buy mutual funds?
Don’t get me wrong there are some good mutual funds out there that frequently beat the market, but they are few and far between.
Oh, and be warned, most brokers you talk to about index funds will tell you why mutual funds are so much better. Examine the points of their argument very carefully. Keep in mind that most brokers make a lot more money off of mutual funds than index funds (if they even offer them) and I will let you decide.
Technorati Tags: index funds, mutual funds
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The Advantages of Mutual Fund Investing
The goal of this post is to go over the basics of mutual fund investing. To start, a mutual fund is a company whose main objective is to professionally invest a pool of money in securities and earn a positive return for shareholders. By doing this, these companies allow you to share the rewards and risks of investing.
So when you buy shares in a mutual fund you are essentially buying stock or bond holdings in various companies, based on the underlying investments. Your shares are pooled together with the other investors’ shares, which allows for a high level of diversification.
Mutual fund investing has a few advantages:
- The funds are managed by full-time money managers. They research market and economic trends, and then use this information to make decisions about buying, holding or even selling securities to enhance returns.
- Diversification is one of the first things that anyone learns about investing. “Don’t put all of your eggs in the same basket, just in case you drop it you won’t lose them all.” The folks at Enron learned this the hard way as many of them who were fully invested in the company stock lost all their 401k savings when the company folded. Mutual funds help minimize this risk by spreading your money over a number of investments. By doing this the impact of one poor performer on your entire portfolio is greatly reduced.
- Many mutual fund companies offer convenient features, like automatic reinvestment, systematic payments and no-cost exchanges of funds. If you choose to, you can automatically reinvest any dividends and capital gains (profits) to purchase more mutual fund shares .
- Many mutual funds can be purchased with a low minimum investment. After an initial payment of $250, most mutual funds require as little as $25 or $50 at a time for additional investments.
- Liquidity is another nice benefit of mutual funds. Most funds offer you the ability to sell any or all of your fund shares on any business day the markets are open.
I think mutual funds are a great way for beginners to get started investing, (but even better would be index funds) Generally the risks are lower than investing in stocks, but of course the reward is more limited as well.
Anyone have any suggestions for beginners purchasing a mutual fund?
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Save money with the library
Normal = Pay for things that the library offers for free
If you can get past the frequently outdated décor, public libraries are home to a wealth of resources. Of course you can borrow books instead of buying them, but they also often have subscriptions to high cost services or publications like Hoovers or Valueline. Our local library has grown a huge collection of popular CDs and DVDs over the last few years. So, it can be a cheap (free) ways to catch a few good movies. If you must be “Normal” and buy, at least use these 5 ways to save money on books.
Buy used stuff
Normal = Buy new
I first learned the power of this back in college, when I discovered that I could get my textbooks for free, by buying and selling them at Amazon. I was paying a few bucks (at most) for my textbooks that many of my classmates were paying over $100 for.
Leo from Zenhabits suggests to, “Send out an email to family or friends, or just ask around. You might be surprised. I was about to buy a printer, and then found out my mom just bought a laser printer and didn’t need her old inkjet.” Freecycle.org and craigslist.org are also good places to look. And of course, you can always check out garage sales and thrift shops.
Simplify your wardrobe
Normal = Buying clothes that you like without looking at the wardrobe as a whole
Don’t buy clothes that will only work as one outfit. Look for clothes that you will be able to wear with many other things, creating multiple outfits. Instead of buying that green and purple striped coat that will only go with one or two outfits, you could get a solid color gray that will work most of what you wear. Spend less money on the trendy items that won’t be in style long, and spend more on quality items. You really can do this and still be stylish at the same time. Simplifying your wardrobe is just one way you can save money on clothes.
Make money with your clutter
Normal = Garage sale or throw away clutter
It is easier than you may think. eBay and Amazon make the process a breeze. Sign up for an account, take a few digital pictures, post it, and watch the buyers come to you. HINT: The biggest key I have noticed is selling brand name items and taking a few seconds to think, “If I wanted to buy this item, how would I search for it?” If you do this, you will be much more successful.
Of course, some of your junk won’t be worth the effort of selling it online. For that stuff - maybe garage sale, maybe just save yourself the hassle and give it to goodwill. Check out how to sell your stuff on eBay for more information.
Maintain stuff
Normal = Buy new, don’t maintain, it breaks, then buy new as cycle repeats again and again.
This is a no-brainer, but we don’t often think about it: if you take care of what you have, it will last longer. You’ll then spend less on buying new stuff. When you buy something worth maintaining, take a few minutes to read the maintenance manual, and create a maintenance checklist that you can attach to the item. For important things like your car’s oil changes or tune-ups, put them in your calendar. To make it even easier schedule most of your maintenance all on one day with a Car Day.
Saving energy = Saving money
Normal = wasting energy
Even though, “Being green is so IN right now,” the “normal” thing to do is waste energy. So not only will everyone think you are cool, 
but you can save money as well. Check out these 10 Energy saving tips.
Also, I am not sure how much money this will save you, but check out Blackle.com - birthed out of a question, “How much energy would be saved if Google had a black screen instead of a white one?” Supposedly, the search results are the same as the regular Google results.
Save money on exercise
Normal = Sign up for an expensive gym membership and never use it
Why not be extremely abnormal? You can get much cheaper access to a gym AND use it too!! Sign up for a class at a local community college (as little as $35 a semester). Then, use your ID to work out at the community college gym. That is a lot better than the $30-$40 a month most gyms charge.
Save money at the symphony
Normal = Pay full price to go to the symphony
By volunteering as an usher at theatrical events, you could get in free. Many concert halls and theaters across the nation do the same. Call your local theater to find out if it needs help. Or Google “volunteer” and “usher” plus your hometown.
Live in a smaller home
Normal = Buy the biggest house you can afford (or more than you can afford)
For some reasons, Americans just love to assume that bigger is better with just about everything. There is a plague of families constantly having to get a larger dwelling because their stockpile of junk gets too large for their current home. Often just by throwing junk away and spending time organizing storage areas and closets, you may realize that you DO have a big enough living space, it just needed a little organizational love. A lot of money can be saved by living in a smaller place. When you think about it that way, organizing really might pay very well.
Buy a used car
Normal = Buy a new car, pay it off (or maybe not) and buy a new one
You can save a lot of money on car depreciation by purchasing a car 2 years old or older. Some cars can lose as much as 35% in value during the first year. It’s best to drive a car as long as you can especially if you do purchase them new.
Shop after the season
Normal = buying Christmas décor during Christmas season
Shop for holiday cards, decorations, and gift wrap as the season ends, and keep them for next year. We do this and then we also enjoy the nice surprise after Thanksgiving of finding out what we bought the previous year that we forgot about.
Shop when no one else wants to
Normal = House shopping while the weather is nice
If you are considering a new home, remember the best time to buy is in the dead of winter, when other buyers huddle inside. You can save 5 percent off the peak-season price.
Find the best deal on car insurance
Normal = Buy insurance and keep renewing without checking rates
Regardless of who you buy from, you can be abnormal and save money by shopping around every year or so for insurance. I was paying a premium for convenience with my car insurance agent. But once I found that Geico offered me the same coverage for $330 less, I had to make a switch.
Buy jewelry from a discounter
Normal = Buy jewelry from the mall jewelry store or another traditional store
If you haven’t purchased jewelry in a while, you may be interested to know that the jewelry industry is going through some major changes. Diamonds have always had ridiculous markups, but recently there are more options for relief. Many direct importers are selling rings themselves at much better prices than you could get from the traditional stores. It makes perfect sense - the traditional stores have to pay for a storefront, sales force, utilities, etc., therefore the importers can usually beat their prices hands down. I bought my wife’s engagement ring at Amazon and ended up having it appraised for thousands more than I paid.
Save money at the hospital
Normal = Don’t know that it is possible to save money at the hospital
I didn’t realize that you had options and to be honest most times if the hospital is involved, I am “normal” and could care less about what it costs. But, if it isn’t an urgent matter there are ways to save money at the hospital that I had never thought of. Did you know that you can bring your own stuff (e.g. pillows, linens, nightgowns)? Evidently, hospitals charge quite a bit for these items. (I have no personal experience with this one - can anyone confirm or deny?)
Go out to dinner for half price
Normal = Go to the same few restaurants all the time and pay full price
I love to try new restaurants, but since it is quite an expensive hobby - it is nice when you can save a few bucks. Enter the Entertainment book. This wonderful tool costs about $25, but will pay for itself quickly if you use it a couple of times. It is available for most large U.S. cities and has thousands of coupons to participating restaurants - most of which are buy-one-get-one-free. This is one of my favorites ways to find new places to eat and save money in the process. Also consider Restaurant.com who sells $25 gift certificates (with restrictions) for $10 to thousands of restaurants across the country.
Feel free to share any ways that you save money by NOT being “normal.”
this post has been featured in the Carnival of Personal Finance
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It is so SIMPLE to retire well off, if you make just a little sacrifice now. The alternative is making a huge sacrifice later on (in your 40s) and still probably not doing as well as if you made a small sacrifice now.
You just finished your degree and you are probably looking for your first “real” job. This is the perfect opportunity to decide how you would like your financial life to be. You have the choice to spend and buy whatever you feel like which will likely put you in heaps of debt. If you choose this path, you will be in good company. You can be sure most of your peers will take this path.
Or, you can take the road less traveled. You can be one of the “weird” people out there who refuse to believe that they have to be in debt all their lives. You can get motivated by the thought of the freedom that comes with being debt free. This road can sometimes feel like a lonely road, when everything and everyone around you is yelling, “Spend! Spend! Spend!” But, be assured, those who go down this road get the last laugh. They experience freedoms that most people only dream of.
If you are like I was, you will think, “oh, I can spend now, because I will be making more money later.” Well, the truth is that it doesn’t matter how much money you make. Expenses rise to meet income. So, as your income increases, you can be sure that, by default, your expenses will increase as well. Believe it or not, there are people out there with $500K annual salaries filing bankruptcy and in the same moment, you have people who never made more than $50K a year retiring as millionaires. It is not about how much you make. It is about how much you keep.
So, I say all of this to say, if I could teach a college grad only one financial lesson it would be to:
Max out your Roth IRA for five years
By maxing out ($4000 for 2007 and $5000 for 2008) your Roth IRA for the first 5 years after you graduate - you will likely have over $24,000 by the time you are 27. If you add NOTHING else to it, when you are 67 and ready to retire it will be worth over $1,000,000 (assuming 10% growth). If you can keep adding to it, you can really watch the puppy grow!!
But don’t wait, if you wait until you are 27 to start rather than 22 - the million is now down to $675,000 when you retire. Still not bad, but definitely not a million. And if you wait just 5 more years until you are 32 - you are looking at about $415,000 when you retire. So, you can see the importance of doing this right away - no matter what age you are. You can make this retirement figure a lot larger if you keep adding to it, rather than just doing it for 5 years.
Figures calculated with the savings calculator at CNN.com.
Invest the money in an Index fund
Buy an Index fund that follows the S&P 500 - The average performance of U.S. stocks over the last 80 years is over 10%. You may find a few stock mutual funds that occasionally beat the index, but very few consistently beat the average. This is the big secret of the industry - you will never (yes, I can pretty safely say never) have a financial advisor tell you to buy an index fund, because the fees are a lot smaller with an index fund than with a managed stock mutual fund. Therefore everyone involved in the sale of the mutual fund is getting paid a lot less than if you bought a managed mutual fund. The fact is that the great majority of managed stock mutual funds fail to beat the index.
Bottom line: Buy an Index fund in a ROTH IRA account, max it out for your first 5 working years and forget about it until you retire. If you can’t afford to max it out, don’t worry about it, just do the best you can. The purpose of the article is to emphasize how important it is to START EARLY!!
What I wouldn’t tell the grad (but I am thinking)
The reason this is the one thing I would teach them, is because it will probably help them to spend less than they earn - which is the KEY to financial well being. Secondly, if they can do it for five years - it will likely become a habit that they should be able to continue for the rest of their lives. And lastly, there are a bunch of things I would love to teach the grad, but this was the lesson that got me interested enough in money to learn the other lessons that I needed to learn.
Technorati Tags: college grad, financial advice
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I previously wrote a post called What is an IRA?, but I have had some inquiries about IRA’s, so I will try to keep it simple and explain Individiual Retirement Accounts a bit further for the beginners.
What is an IRA anyway?
- Well, an Individual Retirement Account (IRA) is basically an account that provides huge tax benefits when used to save money for retirement.
- It is an ACCOUNT that HOLDS investments IN it. I find that some people get this part confused, so remember IRAs are NOT investments themselves, they are only the ACCOUNT that holds the investments. Within the account you can invest in stocks, mutual funds, CDs, money market funds, and many others.
- IRAs can be opened at brokerage firms (Merrill Lynch, Edward Jones, etc.), online brokers (Zecco, Scottrade, ETrade), mutual fund companies (TRowe Price, Vanguard), and most banking institutions.
- You get to choose which investments go in the account. Keeping that in mind, many banks will not give you the freedom to invest in stocks and mutual funds, because they do not offer brokerage services (I know the larger ones do, so if you bank with them, go for it). But YOU are the one who decides what investments go in your account.
- You CAN open multiple IRA accounts at different places - keep in mind that there is a maximum amount that you are allowed to put in to your IRA each year ($4000 for 2007). I don’t recommend it; it gets messy. I know from experience. You have to keep track of how much you put in each one each year and make sure the combined amount doesn’t exceed the IRS limit. Another reason for not having multiple IRAs opened up is that…
- There is an annual fee of $30-40 charged by the brokerage firm or bank that you have your IRA with. Some are more, and some are less, but this is a good ballpark figure.
Roth IRA or Traditional IRA?
Of the two most common and basic IRAs, there are two types; ROTH and Traditional. The main advantage of the Roth IRA is that you use after-tax money to fund it, so when you reach retirement age you will not pay ANY taxes on the withdrawals.
The Traditional IRA, on the other hand, offers an up-front tax deduction, but commands taxes to be paid in retirement.
It is generally a safe assumption that the ROTH is usually is the better choice for most people. However, there are major differences between the two, so in order to get the best advice for your particular situation talk to a financial advisor.
There is a whole lot more to learn about ROTH IRAs and Traditional IRAs, but if you can honestly admit that you do not want to spend the time or energy to figure out which one will work better for your situation, then just pick one and start saving. It is far better to start saving, than do nothing while you try to figure out what to do.
Where can I open a Roth IRA?
So, you have learned the basics about IRA’s and you know that now is as good of a time as ever to start one, but where do you go to open one?
Really, you can open them just about anywhere: banks, brokerage firms, discount brokers, some mutual fund companies etc.
Just be aware that WHERE you open it may impact what investments are available to you. For instance, some banks only offer CDs in their IRA’s. www.TradeKing.com is a discount broker that I like (that is just about one of the cheapest places you can go). They allow you to buy mutual funds, stocks, bonds and more.
Questions to ask
No matter where you open your IRA, you should find out the answers to a few questions…
- Is there a minimum initial investment? How about minimum contributions?
- What types of fees are charged?
- Does the company offer automatic contributions?
- What investment options are available? Stocks? Bonds? Mutual funds? CDs?
If you open the account online, you should be able to find the answers to these and any other questions you may have on the company’s website. If not, feel free to call them. Most of them are so excited to have new customers that they will make the process as painless as possible.
(added 04/21/08) Zecco is another option for opening an IRA. They actually offer free stock trades. I haven’t opened an account with them yet, but I am going to be opening one soon. I will write more about it when I do…
Just find some place that you feel comfortable with to open your IRA. As I mentioned the options are endless, but even if you decide you want to move your IRA - you can without much hassle. I will have to go over IRA rollovers later.
Just remember, the hardest part is just taking the first step. It may take you an hour or two to open an account, but it will be well worth it when you look back in 20 years.
del.icio.us Tags: What is an IRA account?
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One of the joys of working at a brokerage firm is that people are always asking me for investment advice or telling me about how they don’t trust their broker.
Probably the most frequently asked question is, “how do i [tag]save money for retirement[/tag]?”
First, I tell them to follow these 4 steps to retirement savings, and then I tell them not to worry about your rate of return when you are starting out. Yes, it is better to get 12% on your money than 8%, but when you are just starting your retirement savings it should be the least of your concerns.
Let me preface this by saying, this advice is for [tag]beginner[/tag]s who are intimidated by saving for retirement to the point of DOING NOTHING. This is what I suggest to keep them from worrying about which mutual fund to buy when they are starting out.
The biggest hurdle for most people is [tag]saving money[/tag]. As Dave Ramsey
Let’s say you start saving $100 a month towards retirement. When you first start investing, the $100 a month contribution is going to have a larger impact on the size of the total amount saved than your rate of return.
For example, if you have $1000 saved up and add $100, you now have $1100 - which is a 10% increase. But if you have $10,000 saved and you add $100, it is only a 1% increase. Once you have $100,000 saved up that $100 monthly contribution becomes even more insignificant; it is only a 0.1% increase.
So, if you are only increasing your account value by .01% each time you contribute, then it would not be nearly as effective as having a 12% rate of return.
As you can see the importance of consistent contributions is CRUCIAL in the beginning stages, but becomes less significant as your nest egg grows in size. Conversely, your rate of return on your investments starts out with little importance, but becomes CRUCIAL as your nest egg gets larger.
So, if you are a beginner, get started saving and you can take your time learning about which mutual funds are going to give you the best returns.
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